Monday, January 21, 2019

the high cost of low prices

















After succumbing to cabin fever and five straight days of rain, all the batteries were charged, and all the bikes in the garage polished.  I had caught up on all my mail, and was left only with Craigslist and the motorcycles for sale ads.  Seems prices go down for them on rainy days, and this one day was no different, as the prices seemed too low, but we know that drill all too well.  I had been eyeing Kawasaki’s new Z900RS for awhile, but the high price, at least to me kept me in the Triumph stable.  I had even at one time considered trading my Tiger 1050 against one, but came to my senses when I realized what a step down it would be.  But still the lure was there, it would only take the right bait.  As in price....
Now a bike with an MSRP of $11,199, plus freight and set up ends up well over $12,000 before taxes.  So the $8995 ad price got my attention, and responding via email, heard back quickly from the general sales manager.  To me the deal is your price, you advertised it, plus tax and license, about 10% of sale price.  And my fantasy world was shaken, $1590 added dealer margin or profit, plus $280 to register, thanks California, and 9.5% sales tax, it is only 7.75 where I live.  Quick math told me it was not a good deal, he was adding more in ADM than discounted from retail, and his tax number were high, in his favor.  Listed on some contracts as government fees, you decide.  When I cornered him on his specious pricing, he countered with his cost, before hold backs of $10,379, plus tax and license.  Before I could question why did you try to low ball and add on the fees, he explained “if we do not advertise low prices we never get any calls.”  So much for the buyer beware.  And so I passed.  Just how far have we fallen from telling the truth?  Just to sell a motorcycle......
When I bought my 2017 Bonneville T120, Art the owner sold it to me at cost, less his holdback money, he offered I cut him off, I want him to make something to stay in business.  So I got out the door with all tax and license for less than the MSRP, and I was happy.  Sadly talking with Nate, a guy who works in service for a multi line dealer, he had just bought a Z125, the Grom of Kawasaki.  MSRP of $3195, discounted to $1995, the ADM of $1500, he paid more than retail, and that was his employee discount!  Am I stoned or just stupid, or was he?  My daughter in law works for KTM and got my son a new 2019 250 for $33% off retail, her price.  Mickey tells me the same deal from Triumph, but with a hassle.  Both with no added dealer mark up! So it can be done.  But unlike Nate, I am not willing to pay too much, nor be suckered by a low ball price.  The Z900RS deal fell through because I still felt ripped off, just tell me the truth, you may get less phone calls, but more word of mouth and more sales. I see dealer invoices, Harley dealers make 25% before adding ADM, and all the chrome and leather is added on, while some Japanese bikes make only $300, on a $5000 bike.  It used to be getting a free $50 helmet sealed the deal, so many of us still ride what is in our garage.  And with no advertised low prices, I find more time to ride, that is why you bought you bike isn’t it?  Well, isn’t it?
Two men were in the chapel praying, one rich and famous, the other poor and destitute.  The rich man praying out loud “thank God I am not like that poor man,” his pride bubbling up inside, for in his mind he was better, maybe the best.  With no money issues, he felt comfortable and secure about his next meal, or his next BMW.  He had tax people, and others to take care of his worries, he thought he had it made, discounting the fact of his pride, and how it was a stumbling block to him and Jesus.  He bragged on himself, not on what God had done in his life, as if he had all the right answers, and the poor man didn’t.  Failing to know one key fact, both rich and poor come to God the same way.  The poor man was humbled, the rich man would need to be humiliated.  Jesus tells us to be satisfied with what we have, both men here approached it from different perspectives.  One was concerned where his next meal was coming from, the other which restaurant he would have it in.  How it would taste.  One was wondering how he would get there, the other which car would he drive.  Affluence had become a hindrance, and a stumbling block between him and God.  His riches had transferred his concern from the necessary things to secondary things.  His affluence had become a stumbling block, as he was now unteachable, knowing it all, he had made it, he should be the teacher!  His life of affluence had become one of comfort, and it now would take greater things to comfort him.  All external, things to be seen, and for others to desire.  And then there is the other guy, the poor man....
In his humility he forced himself to spend time with God, to seek his spirit to be comforted, and was satisfied with what he had.  It is not a sin to want nice things, but many times a price higher than we expect is paid, and not in dollars.  In humility he asked God, not by bragging, but by testifying to God’s greatness, and his provisions.  With one great difference, one admitted he was a sinner, the other didn’t.  Pride will keep us from God, he became owned by the attitude of things rather than the one who provided them.  But both still need Jesus to enter heaven, and repentance is the first step.  There is no other way.....
So for many years in business and personal, I lived by the definition of a good deal, where both parties benefit.  No low balling to get me in, you set the price, then I say yes or no.  Only in Christ do we see how fair salvation is, for it costs nothing out of pocket.  It cannot be bought, rented, leased, or borrowed against.  It is the same for all, confess Jesus as Lord and savior, repent, and confess him with you mouth, live a changed life in him.  No low ball salvation just to get them in, although I have heard some lies just to get people to church, or sadder yet, to the altar.  God is not the genie in the lamp so many profess him to be, and things tend to get worse after salvation because you see sin and how dirty it is.  But he is always with us, everlasting.  With no ADM for becoming a Christian.  If only buying a new bike was so easy...
Rich or poor, only Jesus saves.  And at today’s prices, it still remains a miracle.  While some boast in men, I choose to boast in Jesus.  No small print, only small faith.  No false promises, only the truth.  Just tell me the price, let me decide.  Sadly selling motorcycles is not like salvation, just be glad it is not the other way around.    Jesus paid it all, what part of free don’t you understand?
love with compassion,
Mike
matthew25biker.blogspot.com