Tuesday, September 3, 2019

marketing-why if it's good for Harley, why isn't it good for God?




















Time flies when you are riding fun. And over the first million miles I have met a lot of people, ridden a lot of roads, and stopped at many motorcycle shops along the way.  A few years ago we went back through Durango where we lived for seven years and stopped in Handlebar Cycle.  None of the old familiar faces of 40 years ago were there, except for Gary, who had been running the place before we came along.  After doing some 30 years since we last saw each other catching up, I mentioned the Harley store down the road, and the fact I was surprised they didn’t own it.  Knowing Durango and how tough a town to make it in it can be, he said Harley had approached them, but they weren’t interested.  They had a plan, down to location, hours, how many bikes he would sell, and how many employees he would need.  A plug in location that Gary would own, but they would dictate, really an arm of Harley.  It seems the motor company who advertises the Great American Freedom Machine allows no freedom for its dealers.  So Gary told them no, they weren’t interested, and as he had seen so many dealerships come and go, he didn’t want to join them.  Or Harley.  In a what is good for Harley is good for the dealership owner, over 40 years he knew better, but it seems Harley isn’t the only one. 
Stopping at the Triumph store in Dubuque, Iowa, he has been Honda and Triumph since the fifties.  Confessing that the only reason he keeps Triumph is because he likes the bikes, the factory stinks.  In a town of under 100,000, he is expected to sell thousands of dollars of shirts a month, sell a certain amount of new bikes, and accessories.  A trend I see across the US of A, with the dealer getting little or no help form the factory.  Like the Great American Freedom promise, the promise on one side of the counter is different than the promise on the other.  Marketing plans only work if based on the market, using experience that cannot be taught.  But yet our motorcycling freedom is being threatened by lack of good dealers, and being replaced by new ones just in it for the money.  Now I want my local guys to be profitable, I want then to be there when I need them, but you cannot dictate success, loyalty, or profitability, and despite Amazon style buying sweeping the nation, we are not yet ready to give up the one on one personal relationship with our dealers nor our motorcycles.  Nor our God either!
In an ever changing world, it is refreshing we have an ever lasting God.  Things had changed over the 40 years ago we lived in Durango, old places replaced with new faces, with a few exceptions, Handlebar and the Durango Diner.  So many businesses had come and  gone, some losing everything, some just getting out by the skin of their teeth.  Some cashing out early and going on to another endeavor, and some still not sure what was going on.  It happens in business, it never should happen with Jesus.  God stays the same, Jesus never changes and can always be counted on, his love never fades or changes.  Yet the places we worship do, I wonder, how many churches could survive a month, a week, without donations or collections?  Budgets set by their organization, and pastors being held accountable to them and not to God.  Programs replacing God’s promise that is he doesn’t build the church, we labor in vain, yet I have been part of discussions of how to get more people to our church, how to reach the young and lost, and failing.  Inviting strangers to church, and being told no, or like a local example, setting up a food bank miles form where the homeless are, and then when it fails blaming them. 
Do you want to minister?  When I first decided to go into ministry, I read the ads for help in churches, I lacked the degree although I had the experience, as if knowing the Bible via seminary was equal to knowing Jesus.  A man I know who was called into ministry, finally accepting God’s challenge after his wife confronted him, “how much money will it take to obey the holy spirit?”  So just as there are false prophets, there is false profit also.  If God calls you to do something, he will also provide all you need, including the funds.  Somehow without motels, franchised food, and no internet, the gospel flourished under Jesus, and still does today in third world countries.  Maybe Mother Teresa said it best, when confronted by a reporter in a make shift hospital filled with disease and dying, exclaimed “I wouldn’t do this for a million dollars.”  Her reply says it best, “either would I.”  The question is, would we?  Do we?
Thirty years ago who would have thought Harley would be selling so many bikes?  Or would be betting on the first mainline electric bike from a major manufacturer?  Or that the Great American Freedom Machine would be found at  store with no freedom?  Test rides that have come and gone, now coming back, some with incentives because business is down.  That crowd rides would be an attraction, and $20k and 20 miles would make a biker?  Yet going to a church will not make you a Christian, only knowing Jesus will.  His freedom comes in the spirit, no rules, only one request, love him first, and others as you do him.  No fancy stickers, Bible covers, or shirts proclaiming what a great Christian you are, show it in love by your actions and attitudes.  Time still flies when having fun, but are you sure where you will land?  Will the dealer, the church be there when you need it?  Will they stay late or open early when you need them?  Those of us in Christ know better, that there is none better.  So seek him first as he asks, then all things will added unto you.  Open arms and open doors, no appointment needed. 
By the way I heard Kennedy’s Cycle in Oceanside closed, Bill finally retired.  Closing the shop when no one was interested in running it anymore.  Seems the dedication to motorcycling is failing along with the churches dedication to Jesus.  The riders will be there, they will find another shop and talk of the good old days.  Only in Jesus do we have the blessed promise of tomorrow, some will try to take over for Kennedy, just as some try to take over for Jesus, but the truth will still be the only thing that sets us free.  After 44 years of being a Christian, I can say Jesus never failed me.  His door is always open, his hands outstretched to embrace me.  If only the church and Harley got the same message.....it would be like an old Mercedes Benz ad.
“We have a dealer who is selling more cars, what should we do?”  “Send him more cars...”  Now that’s a marketing plan.  Unless God builds the church, us, the body of believers, we labor in vain.  You get religion, the very thing Jesus came to set us free from.  Freedom is nothing new to Jesus, he has been setting sinners free for centuries, for those who are in Christ are free indeed.  I hope you can say the same....Time isn’t getting faster, we are getting slower. And now we don’t call them motorcycle, they are powersports dealers.  Marketing, if it’s good for Harley, why isn’t it good for God?
love with compassion,
mike
matthew25biker.blogspot.com